About SwedishAutoGuard
Your trusted partner in car insurance since 2008
Our Story
SwedishAutoGuard was founded in 2008 by Erik Bergström, a former automotive engineer with a passion for road safety. After witnessing firsthand the challenges drivers faced with traditional insurance providers, Erik set out to create a more responsive, transparent, and customer-focused insurance solution.
What began as a small operation in Stockholm has grown into one of Sweden's most respected car insurance providers, with offices now in Stockholm, Gothenburg, and Malmö. Throughout our growth, we've maintained our founding principles: fair pricing, comprehensive coverage, and exceptional customer service.
Today, we protect over 150,000 vehicles across Sweden, from family cars to luxury vehicles, and continue to innovate with new coverage options and digital solutions to meet the evolving needs of Swedish drivers.
Our Mission & Values
Protection
We believe every driver deserves comprehensive protection and peace of mind on Swedish roads. We design our policies to cover the unique challenges of driving in Sweden, from harsh winter conditions to urban traffic.
Trust
Insurance is built on trust. We are transparent about coverage, pricing, and claims processes. We believe in fair and straightforward policies without hidden exclusions or unexpected denied claims.
Service
When you need us most, we'll be there. Our Swedish-based customer service team is available 24/7, and our streamlined claims process ensures fast, fair resolution when accidents happen.
Sustainability
We're committed to supporting Sweden's transition to sustainable transportation. From EV-specific coverage to paperless policies, we're reducing our environmental impact while supporting greener driving options.
Our Team
SwedishAutoGuard is powered by a team of insurance professionals, automotive experts, and customer service specialists who are passionate about providing the best car insurance experience in Sweden.
Erik Bergström
Founder & CEO
With a background in automotive engineering and 20+ years in the insurance industry, Erik leads our company with expertise and vision.
Sofia Lindholm
Chief Operations Officer
Sofia oversees our day-to-day operations and customer service teams, ensuring we deliver on our promises of exceptional service.
Johan Eriksson
Chief Claims Officer
Johan leads our claims department with over 15 years of experience, focusing on fair and efficient claims processing.
Maria Eklund
Head of Customer Service
Maria ensures that every customer interaction exceeds expectations, leading our award-winning support team.
Our Approach
Customer-Centered Insurance
Unlike traditional insurers, we start with customer needs and build our coverage around real driving scenarios in Sweden. We regularly survey our policyholders and analyze claims data to refine our offerings and improve our service.
Technology-Driven Solutions
We leverage the latest technology to streamline insurance processes. From our easy-to-use online portal to our mobile app that lets you document accidents and file claims instantly, we're making insurance more accessible and responsive.
Local Expertise
Sweden has unique driving conditions, from winter ice to specific traffic regulations. Our team has deep local knowledge that informs our coverage options and claims handling. We understand the Swedish automotive market and tailor our services accordingly.
Recognition & Achievements
Swedish Insurance Awards 2022
"Best Customer Service" - For our commitment to responsive and helpful customer support
Sustainable Business Awards 2021
"Green Innovation" - For our industry-leading electric vehicle insurance programs
4.8/5 Customer Satisfaction
Consistently rated among Sweden's top insurers for customer satisfaction and claims handling
35% Growth Since 2020
One of Sweden's fastest-growing insurance providers, driven by customer referrals
Community Involvement
At SwedishAutoGuard, we believe in giving back to the communities we serve. We're actively involved in various initiatives across Sweden:
Road Safety Education
We sponsor road safety programs in Swedish schools, helping young people develop safe driving habits before they get behind the wheel.
Environmental Conservation
For every policy sold, we contribute to Swedish forest conservation efforts, helping offset carbon emissions from vehicles.
Employee Volunteer Program
Our team members receive paid time off to volunteer with local charities, contributing over 2,000 hours of community service annually.
Ready to Experience the SwedishAutoGuard Difference?
Join thousands of satisfied drivers across Sweden who trust us with their vehicle insurance needs.